The Gin Trading Co.
Logo & Identity
Basic Style Guide
Menus, Signage, Coasters
The concept behind the logo design was to turn the perceived difficulties with long business/product names, including brand recall, into the equity of the brand and strength of the design. The random alignments play to this thinking.
The stencil font, type treatment and the slight rotation of the logo are a reference to historical ‘trading’ print embellishments.