Artworks to f-stops
Elva BondiElva Bondi

Elva Bondi

The Highlands GrillhouseThe Highlands Grillhouse

The Highlands Grillhouse

Corium Vibe HotelCorium Vibe Hotel

Corium Vibe Hotel

The Sausage RollThe Sausage Roll

The Sausage Roll

Aspinalls Whisky Bar & LoungeAspinalls Whisky Bar & Lounge

Aspinalls Whisky Bar & Lounge

The Gin Trading Co.The Gin Trading Co.

The Gin Trading Co.

Chef to Maître D’Chef to Maître D’

Chef to Maître D’

Ruby Little LaunchRuby Little Launch

Ruby Little Launch

Bistro SocialeBistro Sociale

Bistro Sociale

The Gin Trading Co.

Logo & Identity

Logo Design
Basic Style Guide
Menus, Signage, Coasters


The concept behind the logo design was to turn the perceived difficulties with long business/product names, including brand recall, into the equity of the brand and strength of the design. The random alignments play to this thinking.

The stencil font, type treatment and the slight rotation of the logo are a reference to historical ‘trading’ print embellishments.

Lorem Ipsum Design Project

Get in touch if you have a project you’d like to discuss by calling 0437 292 727 or emailing