Artworks to f-stops
The Highlands GrillhouseThe Highlands Grillhouse

The Highlands Grillhouse

Protected: Corium Vibe HotelProtected: Corium Vibe Hotel

Protected: Corium Vibe Hotel

The Sausage RollThe Sausage Roll

The Sausage Roll

Aspinalls Whisky Bar & LoungeAspinalls Whisky Bar & Lounge

Aspinalls Whisky Bar & Lounge

The Gin Trading Co.The Gin Trading Co.

The Gin Trading Co.

Chef to Maître D’Chef to Maître D’

Chef to Maître D’

Ruby Little LaunchRuby Little Launch

Ruby Little Launch

Bistro SocialeBistro Sociale

Bistro Sociale

Shakshuka with Spanish ChorizoShakshuka with Spanish Chorizo

Shakshuka with Spanish Chorizo

The Gin Trading Co.

Recent logo and identity design for a boutique southern highlands gin bar The Gin Trading Co.

I loved this project because it went against the orthodoxy that short brands are easier to process and recall. Which can be both right and wrong, depending. And that ‘depending’ is the important qualification… it’s the role of good design to make the logo and branding work, irrespective.

The square format organised the type into a tighter graphic whilst turning the long name into the premise and strength of the design.

The Gin Trading Co logo design on 105 X 105 mm drinks coaster
The Gin Trading Co. Logo Application onto Drinks Coaster

Design is often the best answer.

The Gin Trading Co logo design and design application to 105 X 105 mm coaster with website URL
The Gin Trading Co logo and identity designs

Clich here to view as featured project.

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