The Gin Trading Co.
Recent logo and identity design for a boutique southern highlands gin bar The Gin Trading Co.
I loved this project because it went against the orthodoxy that short brands are easier to process and recall. Which can be both right and wrong, depending. And that ‘depending’ is the important qualification… it’s the role of good design to make the logo and branding work, irrespective.
The square format organised the type into a tighter graphic whilst turning the long name into the premise and strength of the design.
Design is often the best answer.
Clich here to view as featured project.