Very grateful and privileged to be entrusted with such an important facet of a business. The design and build from the ground up of the entire interfacing component of the business and brand. I actually presented three really strong concepts but think the right design was chosen.
For me, the ‘sociale’ part of the name was the definer in terms of the element to emphasise and explore. It offered more than a generic description, like the coming together of people, the celebration of food, friendships and culture.
In this line of thinking the logo embraces a fun and casually social persona. The script is timeless. The two elements of the name, illustrated into a singular graphic is a visual play on the process of coming together. Of being social.
Integrated creative. Commissioned to: design the logo and identity items including a basic style guide; produce food, lifestyle and interior photography; and develop their website bistrosociale.com.au
Clich here to view as featured project.